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Creating Magical Experiences Together
Applejack is a boutique Sydney based hospitality group founded in 2011 by seasoned professionals Hamish Watts and Ben Carroll, who have combined experience and expertise of over 35 years in the hospitality industry.
The passionate duo are determined to challenge the status quo and lead the industry by delivering unique venues to bring people together, creating epic concepts and magic experiences.
Watts operated some of the best gastro pubs in London before moving back to Sydney to work for one of Australia’s largest pub operators, the Red Cape Hotel Group,and won the AHA Master of Bars in 2010. Carroll worked for Merivale and Red Cape Hotel Group, overseeing 36 venues as the On-Premise Manager.
Ben and Hamish have opened and operated 9 successful venues over 7 years. As well as owning and operating their own venues, Applejack has worked on consultancy projects including launching renowned bar Hacienda with Pullman Hotels (2016), and currently working with Harbour Rocks Hotel and AccorHotels.
Applejack own and operate Bopp & Tone, June’s Shoppe, The Butler Potts Point, The Botanist Kirribilli, SoCal Sydney, Endeavour Tap Rooms and Hester’s. Early in 2019, Applejack sold their Bondi institution, Bondi Hardware, and plan for further expansion in the near future.
News | Applejack Hospitality Win 2019 Bar Group Operator of the Year at the Australian Liquor Industry Awards.
#2019ALIA Bar Group Operators Of The Year
We Won! We’re very proud to announce that we were awarded the prestigious award for Bar Group Operator Of The Year at the ALIA Awards 2019! We would not have achieved this amazing recognition and award without our dedicated, hard-working and passionate teams across all of Applejack and most importantly we couldn’t have done it without the support of our loyal customers - Thank you!