CREATING MAGICAL EXPERIENCES TOGETHER
Applejack is a boutique Sydney based hospitality group founded in 2011 by seasoned professionals Hamish Watts and Ben Carroll, who have combined experience and expertise of over 35 years in the hospitality industry. The passionate duo are determined to challenge the status quo and lead the industry by delivering unique venues to bring people together, creating epic concepts and magic experiences.
Watts operated some of the best gastro pubs in London before moving back to Sydney to work for one of Australia’s largest pub operators, the Red Cape Hotel Group,and won the AHA Master of Bars in 2010. Carroll worked for Merivale and Red Cape Hotel Group, overseeing 36 venues as the On-Premise Manager.
Ben and Hamish have opened and operated 9 successful venues over 7 years. As well as owning and operating their own venues, Applejack has worked on consultancy projects including launching renowned bar Hacienda with Pullman Hotels (2016), and currently working with Harbour Rocks Hotel and AccorHotels.
Applejack own and operate The Butler Potts Point, The Botanist Kirribilli, SoCal Sydney, Della Hyde, Endeavour Tap Rooms, Table Sixty and Steel Espresso – with Bopp & Tone to become the newest addition to the group this November. Earlier this year Applejack sold their Bondi institution, Bondi Hardware, and plan for further expansion in the near future.