We’re making waves with our latest URBNSURF Sydney food & beverage update! Find out more >
Welcome to Applejack, the Sydney-based hospitality group that has been redefining the industry since 2011.
Founded by the dynamic duo of Hamish Watts and Ben Carroll, whose collective expertise spans over four decades in the field, we are here to shake things up and set new standards. Our mission? To craft extraordinary venues that foster connection, ignite imagination, and cultivate unforgettable experiences.
At Applejack, we understand that great cities are built on the bonds between people and the moments they share. That’s why we are committed to bringing individuals together in our unique spaces, where friendships are forged and memories are made. Our team is fueled by a genuine passion for hospitality, and we thrive on the collaborative spirit that underpins our creations.
With a blend of professionalism, creativity, and a diverse range of offerings, we challenge the status quo and forge ahead, consistently delivering exceptional concepts that capture the essence of our vibrant culture. Join us on this exciting journey as we push boundaries, curate magic, and leave an indelible mark on the hospitality landscape.
From upmarket dining in Sydney CBD to tacos & margaritas in Neutral Bay, a culinary adventure at our hatted North Sydney restaurant to sipping schooners in our iconic Surry Hills local pub, experience the warmth of our welcoming venues, witness our relentless pursuit of excellence, and be a part of something truly extraordinary. Welcome to Applejack, where passion, professionalism, and the joy of shared experiences intersect
Applejack employs over 250 talented professionals across 8 brands that we own and operate including Bopp & Tone, June’s Shoppe, Hester’s, The Butler Potts Point, The Botanist Kirribilli, SoCal Sydney, Forrester’s and RAFI North Sydney.
Applejack Announces UrbnSurf Food & Beverage Partnership
Our newest destination is making waves with the crew from URBNSURF! Opening in Sydney Olympic Park in Autumn 2024, Applejack are the food and beverage partner for the entire precinct and will be providing a variety of dining options onsite.